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How can social listening help enterprise software companies?

Social listening provides conversational and social data that can be used by enterprise software companies and B2B brands to learn more about customers, their needs, their thoughts on specific industry topics and technology, and what they think of your business.


Who uses social listening?


Many companies use social listening to monitor what customers, influencers, and prospects say about their brand online. It can help them identify potential issues early on and respond quickly and efficiently. Some may also use social listening to follow conversations about specific industry topics or hashtags to inform social media content creation. Social media managers may also listen to discussions about a company's competitors.


How can social listening help your business?


There are several ways social listening can help enterprise software companies. Depending on where you are in your social listening journey, some or all of these may be applicable:


Detecting and addressing customer complaints early on

If you're monitoring your brand's online presence, you'll be able to detect any complaints early on. This allows you to address them before turning into a potential crisis. Many enterprise B2B companies are also building social customer service capabilities to serve their customer needs and handle issues.


Identifying customer needs and trends

By monitoring what people are saying about your product or service, you can gain valuable insights into customer needs, wants, desires, what they like and don't like, as well as what new features they'd like to see. This can help you improve your product or service and stay ahead of the competition through innovation.


Monitoring your brand's reputation

Social listening can help you identify the areas to focus your social media and public relations efforts, such as developing new content or monitoring trends in demand for your product or service. This can also guarantee that you're up-to-date with the latest topics, hashtags, and conversations.


What are the top social listening software platforms?


Brandwatch, Talkwalker, Netbase Quid, Synthesio, and Sprinklr were listed as the top social listening platforms, according to Forrester's Consumer Intelligence Social Wave Report. Both Talkwaker and Synthesio were almost in the Strong Performer category. In a more recent study, Leaders include Talkwalker, Netbase Quid, and Synthesio.

For SMBs or enterprise companies that are very early in their social listening journey, some additional social listening tools might be helpful to explore:


Brand24 – This tool is excellent for identifying key influencers, tracking your brand's mentions across multiple channels, and putting together heat maps. Its instant alerts can help you track new mentions as they come in and offer some level of sentiment analysis.


eClincher – This is a robust tool that enables marketers to manage their social media marketing campaigns across various channels, including Facebook, Twitter, and Instagram. It allows users to create custom feeds for different search queries related to their brand and offers sentiment analysis.


Google Alerts – This free tool from Google is a great way to get real-time alerts for new mentions of your brand or specific keywords across the web. It's simple to use and can be customized according to your needs.


Social listening is a powerful tool that can help your business grow in several ways. By monitoring online conversations, you can identify current issues, gain insights into your customers’ needs, and respond quickly and effectively to any potential issues. Utilizing social listening can help become more agile and gain a competitive advantage.


Now that you know a little more about social listening, who does it, and how it can help your enterprise business, are you ready to start monitoring your brand's online presence? There are several social listening tools available, and most of them are free or have a free trial.

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